Vol. 1 · Issue 1
Strategic Analysis
8–10 min read
AI Is Not a Strategy
Hiring artificial intelligence for the right job, and knowing when the right job is no job at all.
Executive summary
AI initiatives often fail because they begin with capability rather than strategy. The correct starting point is not “Where can we use AI?” but “What job are we hiring AI to do?” — and does that job reinforce the reason customers choose the company, or undermine it?
Jobs-to-be-Done
Competitive Advantage
AI Governance
Customer Experience
Enterprise Transformation